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Jen Pelka

Co-Founder & CEO | Une Femme Wines
Communication is essential. We start all of our leadership team meetings with highlights and challenges of the week. So before we get into the nitty-gritty of the business, everybody shares. It's beneficial for us to trust one another and to be able to talk about life outside of work, ask for a little help if needed or offer to take on more to help the team.

Experience

2020 - Present
Co-Founder & CEO
Une Femme WinesSan Francisco, CA
2020 - 2020
Angel Investor & Advisor
Hey LadiesSan Francisco, CA
2016 - 2020
Owner
The Riddler San Francisco, CA
2015 - 2020
Founder & CEO
Magnum PRSan Francisco, CA
2015 - 2015
Director of Restaurant Marketing
OpenTableSan Francisco, CA
2013 - 2015
Senior Manager, Restaurant Marketing
OpenTableSan Francisco, CA
2012 - 2013
Food & Beverage Evangelist
TumblrNew York, NY
2012 - 2012
Acting General Manager, Gilt Taste
Gilt GroupeNew York, NY
2011 - 2012
Managing Editor
Gilt TasteNew York, NY
2009 - 2011
Co-Founder and Editor
www.Gastronomista.comNew York, NY
2008 - 2009
Director of Competition and Events
Bocuse d'Or USANew York, NY
2007 - 2009
Research Assistant to Chef Daniel Boulud
The Dinex Group New York, NY
2006 - 2009
Personal Chef
Personal ChefNew York, NY
2005 - 2006
Stagier
Daniel New York, NY

Education

2000 - 2004
Philosophy of Science
StanfordStanford, CA

Advice from Jen Pelka

Quotes about career path, skills, and teamwork from an industry leader.
I like to read and consume podcasts and books on subjects outside of the restaurant industry.
I think it's cool and very helpful to learn about what's happening in other industries and apply them.
It's fantastic to see so much honest and open conversation about the "Me Too" movement, women, diversity, mental health and personal wellness in the industry over the last couple of years.
I think the industry is increasingly getting more collaborative and more open. It's cool to see so many people working together. The industry is in a really positive place where everybody wants to support one another.
I wouldn’t be able to do any of this without my team and my husband.
It's that simple. You've got to have people around you who are supporting you, challenging you, and making you think about things in different ways.
I find inspiration at other restaurants, in newspapers, and through art and design -- both out in the world and on Instagram.
I would say I don't have a place where I'm not pulling inspiration.
I'm married to a restaurateur.
The two of us prioritize spending time with one another whether it's on the weekends or at night to maintain a balance with work and life. We are fortunate that we have great teams who we can trust to give us this freedom.
Keeping my team inspired is very important to me.
We do a lot of talking, sharing of ideas, education, and traveling. Right now the team is taking a four-month immersive champagne course that covers everything, from grafting vines to bacteria in the soil. Basically everything you would need to know to start making Champagne. We're also always sharing podcasts and leadership books.
When looking for new employees, I look for someone who is passionate, creative, collaborative, and is a 'yes and' person.
I also look for people who complement my skill set and can fill in needs that I have. For example, I'm a very marketing and brand driven person, but I need people on my team who can operate deep in the weeds of the day-to-day.
I think that hospitality has always been important to me and my career but I don't know that I have had an 'aha' moment.
For me, my career has been a little bit of a circuitous path. I do know that what i am doing right now is precisely what I want to be doing.
I would say that the first job that I ever had in the restaurant space had the most significant impact on my career.
In my early 20s, I was working full time at a hedge fund, and I sought out the opportunity to stage at Daniel. I ended up working for free on Saturdays for more than a year and had the opportunity to work in every position on the line, from garde manger to working in the pastry kitchen and decorating wedding cakes with Dominique Ansel. From there I had an opportunity to come on full-time and become Daniel's research assistant, which allowed me to move on to be the Competition Director for Bocuse d'Or Culinary Competition when Daniel and Thomas Keller took it over. I would recommend to anyone starting in their career to look for the best possible restaurant or operator they can think of and volunteer to work and prove yourself. A lot of opportunities can come from that experience.
A laser focused story is vital for entrepreneurs.
Something that I always like to think about is “when somebody is walking by your business what is the one thing they say”. Typically it’s just a couple of words. For me when people walk by the Riddler, I want them to say “that is the best champagne bar in the world.” Once you have that super tight concept, you need to convey it to your guests, your team, the press, and throughout all of the other touch points that you have.
One of my favorite pieces of advice is the idea that your network is your net worth, which is this notion that the people you have met throughout your career are of tremendous value to you and that you have to nurture those connections.
There is a documentary about Sirio Maccioni who was the owner of Le Cirque, and in the movie every day he goes to his Rolodex and calls a couple of people on the list, just to talk. I think a lot about that scene and how I can not only build a vast network, but connect with that network as much as possible through collaboration and partnerships.
If you want to get into the business of owning restaurants, you have to abandon all fear that you might have and be willing to jump in and take some risks.
I’ve learned that every entrepreneur is a combination of fearlessness, creativity, risk tolerance, and generosity.
One of the greatest things I learned from working for Daniel Boulud was generosity.
He is so generous, not only with his guests and team but with his vendors and creative partners. There is a lot that you can gain from being open and generous with the people around you rather than being closed off and super nervous about every single penny. Generosity also tends to pay significant dividends back to your business in the end.

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