ServiceOffice & AdminMedia

Will Guidara

Author, Founder and Co-Founder | thank you and The Welcome Conference
Inviting people into the creative process and giving them a genuine ability to contribute in the direction you are going is the most effective way for a team to remain inspired.

Experience

2024 - Present
Co-Producer
The Bear
2022 - 2022
Judge
The Big Brunch (HBO Max)Los Angeles, CA
2022 - Present
Author
"Unreasonable Hospitality"New York, NY
2019 - Present
Founder
thank you
2018 - 2018
Three Stars, Eleven Madison Park
Michelin GuideNew York, NY
2018 - 2018
One Star, NoMad New York
Michelin GuideNew York, NY
2018 - 2018
Number 4, Eleven Madison Park
The World's 50 Best RestaurantsNew York, NY
2017 - 2017
Number 1, Eleven Madison Park
The World's 50 Best RestaurantsNew York, NY
2017 - 2017
Number 3, The NoMad Bar
The World's 50 Best BarsNew York, NY
2017 - 2017
Three Stars, Eleven Madison Park
MIchelin GuideNew York, NY
2017 - 2017
One Star, NoMad New York
Michelin GuideNew York, NY
2017 - 2017
Co-Author
Eleven Madison Park: The Next Chapter
New York, NY
2016 - 2016
Number 3, Eleven Madison Park
The World's 50 Best RestaurantsNew York, NY
2016 - 2016
Outstanding Service Award, Eleven Madison Park
James Beard FoundationNew York, NY
2016 - 2016
Number 8, The NoMad Bar
The World's 50 Best BarsNew York, NY
2016 - 2016
Three Stars, Eleven Madison Park
Michelin GuideNew York, NY
2016 - 2016
One Star, NoMad New York
Michelin GuideNew York, NY
2016 - 2016
Innovator Awards
Wall Street JournalNew York, NY
2015 - 2015
Number 5, Eleven Madison Park
The World's 50 Best RestaurantsNew York, NY
2015 - 2015
Number 24, The Elephant Bar at NoMad New York
The World's 50 Best BarsNew York, NY
2015 - 2015
Three Stars, Eleven Madison Park
Michelin GuideNew York, NY
2015 - 2015
One Star, NoMad New York
Michelin GuideNew York, NY
2015 - 2015
Co-Author
The NoMad CookbookNew York, NY
2014 - Present
Co-Founder
The Welcome Conference
2014 - 2014
Number 4, Eleven Madison Park
The World's 50 Best RestaurantsNew York, NY
2014 - 2014
Outstanding Bar Program Award, NoMad New York
James Beard FoundationNew York, NY
2014 - 2014
Three Stars, Eleven Madison Park
Michelin GuideNew York, NY
2014 - 2014
One Star, NoMad New York
Michelin GuideNew York, NY
2013 - 2013
Number 5, Eleven Madison Park
The World's 50 Best RestaurantsNew York, NY
2013 - 2013
Three Stars, Eleven Madison Park
Michelin GuideNew York, NY
2013 - 2013
One Star, NoMad New York
Michelin GuideNew York, NY
2013 - 2013
Co-Author
I Love New York: Ingredients and RecipesNew York, NY
2012 - 2012
Number 10, Eleven Madison Park
The World's 50 Best RestaurantsNew York, NY
2012 - 2012
Three Stars, Eleven Madison Park
Michelin GuideNew York, NY
2011 - 2011
Number 24, Eleven Madison Park
The World's 50 Best RestaurantsNew York, NY
2011 - 2011
Three Stars, Eleven Madison Park
Michelin GuideNew York, NY
2011 - 2011
Co-Author
Eleven Madison Park: The CookbookNew York, NY
2011 - 2019
Co-Owner
Make It NiceNew York, NY
2010 - 2010
Number 50, Eleven Madison Park
The World's 50 Best RestaurantsNew York, NY
2010 - 2010
One Star, Eleven Madison Park
Michelin GuideNew York, NY
2008 - 2008
Outstanding Wine Service Award, Eleven Madison Park
James Beard FoundationNew York, NY
2006 - 2011
General Manager
2004 - 2006
General Manager
The Cafés at MoMANew York, NY
2002 - 2004
Assistant Purchaser, Controller, Assistant General Manager
2001 - 2002
General Manager
Tabla RestaurantNew York, NY

Education

1997 - 2001
Bachelor's Degree, Hotel Administration

Advice from Will Guidara

Quotes about career path, skills, and teamwork from an industry leader.
Hospitality is the only thing I’ve ever wanted to do.
When I was 12, my dad had me come up with a to do list of things I wanted to accomplish in life. The first two things on the list were that I wanted to go to Cornell's Hotel School and I wanted to own my own restaurant in New York City. I grew up going to work with him, and from a very early age I was enchanted by the energy of restaurants and always knew that I wanted to be a part of it.
In a restaurant you spend so much time within your walls you can get disconnected from what is going on in the world, while at the same time it’s basically part of our job description that you’re meant to know what’s happening in the world.
Personally, I love listening to podcasts to stay current, it’s a thing that I do when I get in my car. I drive places frequently and I know in that time, that is my practice. No matter what you do to keep learning, you need to make it into a practice and do it consistently. A couple of my favorite podcasts are “The Next Big Idea” and “The Journal”.
People often look outside of work for ways to not burn out, I try to create the kind of moments inside the restaurants that energize me instead of the ones that deplete me — it’s the entire thesis of my book, “Unreasonable Hospitality.” If you create a culture where you and your team have the permission and resources to go above and beyond in fun, creative and unreasonable ways for one another and the people who you serve, that is one of the most energizing things you can do.
I’ve also recognized what my oxygen is — what I need to do as an individual to fill up my gas tank.
I make sure to create space so that I can give myself the grace to do those things. For example, I like to binge-watch television and eat Chinese food, alone, once in a while. That fills up my gas tank. I don’t feel lazy when I do it, because I know that I need to do it in order to have the energy to do everything else that I do.
I don’t try to maintain a firm separation between work and life because then I always feel some amount of guilt when I am pursuing one and not the other.
Instead, I let the two flow into one another because there’s so much about each that is rooted in the other.
When a restaurant struggles or is faced with adversity, sometimes it is because of a mistake made by its leader.
I think the most powerful opportunity that is presented to a leader when this happens, is to be able to stand up in front of your whole team and apologize for having made that mistake. People are so much more willing to receive criticism from you if you are willing to criticize yourself. When a leader says “I’m sorry” to a whole team and can express vulnerability, it strengthens their role as a leader in ways that are impossible to articulate.
Family is far too often used as a platitude in this industry and not often embodied.
Thinking back, my dad was always there to catch me when I fell, to praise me when I succeeded and to hold me accountable when I was led astray. He wanted to love me and help me be the best version of myself. And so, I think if you want your team to feel as much like a family as possible — and it will never be a family, it’s a workplace — the best things you can do are to provide affirmations through praise and to invest in people through criticism.
To provide an inclusive environment for my team, the biggest thing I can do as a leader is to create a culture where feedback is normalized.
Where people can seek out both praise and criticism.
As Danny Meyer says, “Hospitality is a team sport.” I don’t think there is a single thing in my career that I could not have done without a team.
It’s why I love this business so much. I don’t love working alone. When I look at any meaningful accomplishment I’ve had, I can picture the group of people sitting around the metaphorical table that helped make that possible. When I see people taking individual credit it makes me sad, because in our industry there is not such thing as an individual accomplishment — and that’s the coolest thing about it.
I believe a restaurant’s ability to put hospitality at the center of every decision it makes is truly the thing of what separates the great ones from the pack.
I believe the craft of hospitality is a muscle you can strengthen.
If I can help others to strengthen their hospitality muscle by sharing all of the lessons I’ve learned over the course of my career working at amazing restaurants and for amazing people, that would be something I would be really proud to achieve.
There are so many books about how to be a better cook, but I’ve found that there aren’t many industry specific books for hospitality.
I obviously love “Setting the Table” by Danny Meyer. My entire philosophy of hospitality is built on the foundation that Danny Meyer gave me during my years working for him. My book, “Unreasonable Hospitality” doesn’t exist without everything I learned from Danny. My hope is that in the next five, six, or seven years, the ideas in my book are not considered to be unreasonable any more and to me would be the book was a great success.
When I find myself with extra space and time, I love reading.
Recently my reading list has included “Culture Code” by Dan Coyle and “Extreme Ownership” by Jocko Willink and Leif Babin. I also love books by those who challenge what I think about strategy, culture and leadership, including Seth Godin, Simon Sinek and Roger Martin.
My dad always told me to reach for the stars, but to understand that getting there would take time.
He gave me a paperweight that read “What would you attempt to do if you could not fail?” He always encouraged me to have the confidence to answer that question honestly. I’ve found that so few people will even ask themselves this question. If you do, even if you don’t achieve it, you will get very far down the road just for even having tried.
I find inspiration everywhere.
My dad used to always say, “keep your eyes peeled.” I believe if you do keep your eyes peeled, you’ll see moments of inspiration all around you. There are so many beautiful things that happen outside of our industry that can inspire what happens inside our industry, if you are constantly open to those things.
When you make the choice to be in the hospitality industry, you’re in the business of giving people gifts constantly.
And I don’t think anything feels better than the look of complete joy on someone’s face when they receive a gift that you are responsible for giving them.
The moment your creative side is activated, two things happen:
(1) work becomes more energizing and less depleting, because creativity is one of the most energizing things in the world, and (2) people are so much more willing to work hard when to help deliver an experience at the highest level if they had a hand in defining what that experience is.
When you’re looking for a partner, you want to find someone you connect with, someone you trust, someone who has integrity and passion.
When you hire someone, even though it’s a different kind of relationship, it’s still a relationship, and I think the same approach needs to apply.
Most of what you learn in a job is not transferrable.
Everyone does different things in different ways, but learning to be a great leader is evergreen, you can take that with you wherever you go.
In my career, as often as possible, if I could put myself in a position where I was learning from a great leader, I’d be moving in the right direction.
When picking jobs, the most important thing to consider is not the company, not the brand, not the job itself, but the individual who you will be working for and learning from.
My dad was very disciplined in making sure that I never tried to skip steps along the way.
Because it was very important to him that I saw enough seasons pass at every position along the journey. It resulted in me (A) having a very strong foundation and (B) having the right amount of empathy for the people who ended up working for me in the future because I had spent real time walking in their shoes.

Roles in Service

Check out the newest job opportunities in your area and level up your career.

Floor Manager

Calabasas, CA
Full Time
Sponsored
Apply$75,000 - $90,000

Restaurant Manager

West Hollywood, CA
Full Time
Sponsored
Apply$80,000 - $90,000

Server

Los Angeles, CA
Full/Part Time
 
Apply$50-$90/hr

Server

Los Angeles, CA
Full Time
 
Apply$18/hr

Assistant General Manager

Los Angeles, CA
Full Time
 
Apply$71,000 - $80,000

Host

Los Angeles, CA
Full/Part Time
 
Apply$19/hr

Explore More Culinary Leaders

  • John Ragan
    Master Sommelier, President of Operations
    Union Square Hospitality Group
  • Chris Baggetta
    Senior Manager
    Moet Hennessy USA
  • Graceanne Jordan
    Founder
    Company You Keep Hospitality
  • Norman Van Aken
    Strategic Alliance Partner Chef
    Strategic Solution Partners
  • Michaël Engelmann
    Independent Wine Consultant
    sommelier57
  • Jeff Katz
    Partner
    85 Tenth Restaurants
  • Jeff Benjamin
    COO/Co-Founder, Managing Partner, CEO
    Vetri Cucina, FNB+, Federal Donuts & Chicken
  • Danielle Sepsy
    Chef & Owner
    The Hungry Gnome Baked Goods
  • Pascaline Lepeltier
    Beverage Director, Author, Co-Founder
    Chambers, chëpìka
  • Eric Rivera
    Executive Chef
    ForkKnife
  • Carlton McCoy
    Master Sommelier, President and CEO
    Lawrence Wine Estates and The Roots Fund
  • Bryan Dayton
    Founder & Owner
    Half Eaten Cookie Hospitality
Find the latest compensation data across roles, experience levels, and locations.