Wine & BeverageOffice & Admin

Victoria James

Beverage Director & Partner, Co-Founder | Gracious Hospitality Management, Wine Empowered
"Always remain humble" and "Find a way to love everyone" are two pieces of advice that have always stuck with me.

Podcasts

Culinary Agents
Sep 23, 2025
Hospitality On The Rise Podcast
EP 28: Victoria James

Experience

2019 - Present
Co-Founder
2017 - Present
Beverage Director & Partner
2020 - 2020
Author
Wine Girl
2018 - 2018
30 Under 30
Forbes
2018 - 2018
Sommelier of the Year
Food & Wine Magazine
2017 - 2017
40 Under 40
Wine Enthusiast
2016 - 2016
Best New Sommelier
Wine & Spirits Magazine
2016 - 2016
New York's Youngest Sommelier
Back Label
2015 - 2017
Wine Director
PioraNew York, NY
2017 - 2017
Author
Drink Pink
2015 - 2015
30 Under 30
Zagat
2014 - 2015
Sommelier
MareaNew York, NY
2013 - 2014
Sommelier
Ristorante MoriniNew York, NY
2011 - 2013
Sommelier
Aureole NYCNew York, NY
2011 - 2011
Bartender
2018 - 2018
Columnist
Forbes Magazine
2017 - 2017
Contributing Writer
Cosmopolitan
2017 - 2017
Contributing Writer
Munchies
2018 - 2018
Contributing Writer
Bon Appétit

Education

Advice from Victoria James

Quotes about career path, skills, and teamwork from an industry leader.
The hospitality world was something that clicked with me as a teenager working in a greasy-spoon diner.
Whether you are a sommelier, bartender, manager, server, or busser -- bringing joy to others through hospitality is what ties us all together. I always loved making others happy, and today, I use beverage as a tool to do so.
I've learned that the key to a healthy work/life balance is to be okay with saying "no" to things.
At the beginning of my career, I said yes to everything; I thought it was necessary to build my skillset. Now my focus is on balance and my health. I exercise, eat lots of greens, drink lots of water, and monitor my alcohol intake carefully. Also, I make time for relationships that are emotionally healthy and supportive.
Positivity and love are what I look for when hiring team members.
I can teach someone to be a sommelier, but I cannot teach them to have a heart. The people I hire are good people first, reliable professionals second, and curious and humble.
The essential skills to succeed in this industry are patience, empathy, and a broad understanding of different cultures and current events.
I manage a team of over 100 persons and interact with over 300 guests a night. I have to be able to understand many different viewpoints and backgrounds and how to make them all happy.
I keep my team motivated by listening to their needs, giving them the tools they need, making them feel special, and most importantly showing them their growth potential.
I try my best to serve my team every day by always, always remaining positive.
I think that for too long, my education was much too narrow, focused solely on passing wine exams.
I became a better professional and sommelier when I started participating in philanthropy, my local community, and I learned how wine fits into the bigger picture. If you don't fully understand how you can create a positive impact on the world with your passions and skill set, your education is a waste.
I couldn't do this job without my team.
As a Beverage Director and partner in a restaurant, reading food and wine publications is essential, but I highly encourage industry members to become well-rounded.
Read the newspaper, the New Yorker, pick up memoirs and novels. If we cannot relate to all of our guests on their level and build connections, how are we going to serve them exceptionally well?

Roles in Wine & Beverage

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